Reflections on ‘ An anthropological introduction to YouTube’ – Michael Wesch

Key Terms: interaction, immersion, ‘partipatory culture’, blogoshere, ‘mash-up’, narrowcasting, machinima, aspirational TV, web 3.0, hyper-reality, self-reflexive, ‘context collapse’.

1. There are various types of videos on YouTube such as parodies, diaries, adverts, home videos, performance clips, documentaries, scenes from films.

2. Videos can be mixed and remixed across the whole globe, leading to what Wesch describes as ‘context collapse’. Here is one of the most common videos

Bushwhacked

3. There are a number of pros and cons of ‘context collapse’:

4. Aspirational TV is something that appeals to the audience is connects with them as they aspire to be it or own it.

5. One of the top ranking videos on YouTube is