Testing cultural inversion

express:

1. individualism
2. Independence
3. commercialization
   

value:

1. community
2. relationships
3. authenticity

Individualism and community

When someone says the word community to me the first thoughts that spring to mind are people that share something in common and due to that shared interest or value or location they come together. It can be a physical and mental bond.

community becomes more individual as it is something someone becomes a part of.

1. Name any ‘online communities’ that either you or another is a part of: facebook
2. Try to find out the similarities and differences between the two and any other ideas about ‘individualism’ and‘community’.
3. Consider the most subscribed channels on youtubeand the youtube celebrities you have researched. Do they do what they do because they want to express themselves (their individuality) and get involved in a community?

Reflections on ‘ An anthropological introduction to YouTube’ – Michael Wesch

Key Terms: interaction, immersion, ‘partipatory culture’, blogoshere, ‘mash-up’, narrowcasting, machinima, aspirational TV, web 3.0, hyper-reality, self-reflexive, ‘context collapse’.

1. There are various types of videos on YouTube such as parodies, diaries, adverts, home videos, performance clips, documentaries, scenes from films.

2. Videos can be mixed and remixed across the whole globe, leading to what Wesch describes as ‘context collapse’. Here is one of the most common videos

Bushwhacked

3. There are a number of pros and cons of ‘context collapse’:

4. Aspirational TV is something that appeals to the audience is connects with them as they aspire to be it or own it.

5. One of the top ranking videos on YouTube is