David Gauntlett (born 1971) is a British sociologist and media theorist. He specialises in the study of contemporary media audiences, the everyday making and sharing of digital media, and the role of such media in self-identity and self-expression.
He is now a professor of media and communications at the university of Westminster.
Some his most famous pieces of work is the online article about web 2.0.The article argues that the traditional form of media studies teaching and research fails to recognise the changing media landscape in which the categories of 'audiences' and 'producers' blur together, and in which new research methods and approaches are needed.
Wednesday, 22 September 2010
Wednesday, 15 September 2010
What is media in the online age?
We will be studying for this type of the course media in the online age.
With emphasise on convergence and also looking into global media. We will debate on the direction our technology is traverling in good? What is the effect on industries and is it posative or negative? And also will it change how we profit from the media?
I believe that media in the online age is all about developing and utilising the web. It originated from web 1.0 and has now become 2.0 and somewhere in the near future we will all be using web 3.0.
Web 2.0 is vastly more interactive it has brought social media with it such as facebook, myspace and youtube. Anyone can consumer media when and where they please they can also contribute to it. This is partially due to how compact technology has also become. At one time most technology and electrical media instruments were on a giant scale now some things such as the mobile phone can fit into the palm of your hand.
Media consumption used to have a set time, death of the schedual as now the consummer can acsess everything on demand.
Family would once gather around the Television in the evenings to watch one of the five channels avaliable to them. But now progrmas can be viewd whenever suit you with sky pluse and online channels e.g. BBC iplayer.
Also the days of files of paper stacks of reports and masses of files clutering up our space is long gone with computer providing a new way to store and sort infomation. Digital text is far more flexiable. Some researchers tell su that there is a blog born every 30seconds, the web is a way for people to collaberate it links us together in buisness and in leasuire.
With emphasise on convergence and also looking into global media. We will debate on the direction our technology is traverling in good? What is the effect on industries and is it posative or negative? And also will it change how we profit from the media?
I believe that media in the online age is all about developing and utilising the web. It originated from web 1.0 and has now become 2.0 and somewhere in the near future we will all be using web 3.0.
Web 2.0 is vastly more interactive it has brought social media with it such as facebook, myspace and youtube. Anyone can consumer media when and where they please they can also contribute to it. This is partially due to how compact technology has also become. At one time most technology and electrical media instruments were on a giant scale now some things such as the mobile phone can fit into the palm of your hand.
Media consumption used to have a set time, death of the schedual as now the consummer can acsess everything on demand.
Family would once gather around the Television in the evenings to watch one of the five channels avaliable to them. But now progrmas can be viewd whenever suit you with sky pluse and online channels e.g. BBC iplayer.
Also the days of files of paper stacks of reports and masses of files clutering up our space is long gone with computer providing a new way to store and sort infomation. Digital text is far more flexiable. Some researchers tell su that there is a blog born every 30seconds, the web is a way for people to collaberate it links us together in buisness and in leasuire.
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