Friday, 20 May 2011
old media
The old media or legacy media are traditional means of communication and expression that have existed since before the advent of the new medium of the Internet. Industries that are generally considered part of the old media are broadcast and cable television, radio, movie and music studios, newspapers, magazines, books and most print publications.
Wednesday, 19 January 2011
Discuss how far online convergence has transformed our experience of the media with particular reference to at least one of the old media:
Convergence is defined as the occurrence of two or more things coming together so in this case media and the internet. This new relationship between technology and media has had serious repercussions on old media such as the newspaper industry.
Media online gives anyone the power to access it and anyone be able to contribute to it.
Convergence is defined as the occurrence of two or more things coming together so in this case media and the internet. This new relationship between technology and media has had serious repercussions on old media such as the newspaper industry.
Media online gives anyone the power to access it and anyone be able to contribute to it.
Wednesday, 15 December 2010
Main Points
* Capitalises on proliferation (of technology)
* Uses the consumers to promote so that it is peer-to-peer marketing that is, to some extent, invisible to the consumer.
* Can capitalise on references to or themes within a movie as appetisers that ‘prepare a market’ for the content
* Can adopt slogans that are spread around and create curiosity before delivering the final source e.g. The Dark Knight
* Original viral videos contained some small reference to the product even though the video itself was ‘just a cool vid’ e.g. ‘My dad’s got restless legs’
* This phenomenon is related to ‘word-of-mouth’ advertising, ‘buzz marketing’ and ‘stealth marketing’ and can be used to create a perfect storm (see Obama’s campaign ad)
* Popular phrases that are ‘user-generated’ by the consumers are popularised by marketing forces and used to sell e.g. Dancing Baby’s “All you base are belong to us”.
* They often violate copyright laws through their very nature as they use trademarks, symbols, characters, ideas and put them into new contexts whether as mash-ups or in some other form.
* ‘Hyper-real’ cinematic styles capitalise on the success of viral videos by making themselves appear amateurish (and therefore genuine) to some degree.
* Can be used in positive ways to raise awareness about issues e.g. District 9’s ‘humans only’ phone-boxes’ called to mind the racism of old South Africa in segregating 'the whites and the blacks'.
* Capitalises on proliferation (of technology)
* Uses the consumers to promote so that it is peer-to-peer marketing that is, to some extent, invisible to the consumer.
* Can capitalise on references to or themes within a movie as appetisers that ‘prepare a market’ for the content
* Can adopt slogans that are spread around and create curiosity before delivering the final source e.g. The Dark Knight
* Original viral videos contained some small reference to the product even though the video itself was ‘just a cool vid’ e.g. ‘My dad’s got restless legs’
* This phenomenon is related to ‘word-of-mouth’ advertising, ‘buzz marketing’ and ‘stealth marketing’ and can be used to create a perfect storm (see Obama’s campaign ad)
* Popular phrases that are ‘user-generated’ by the consumers are popularised by marketing forces and used to sell e.g. Dancing Baby’s “All you base are belong to us”.
* They often violate copyright laws through their very nature as they use trademarks, symbols, characters, ideas and put them into new contexts whether as mash-ups or in some other form.
* ‘Hyper-real’ cinematic styles capitalise on the success of viral videos by making themselves appear amateurish (and therefore genuine) to some degree.
* Can be used in positive ways to raise awareness about issues e.g. District 9’s ‘humans only’ phone-boxes’ called to mind the racism of old South Africa in segregating 'the whites and the blacks'.
Wednesday, 17 November 2010
realism
realism is an ascetic construct (a created 'look') put together by conventions that are agreed upon at any one time.
Key terms: photorealism, actuality and realistic violence.
Key terms: photorealism, actuality and realistic violence.
- Actuality: can be put together through real life photographed by they can also be staged.
- Realistic violence can be enhanced through phonographic technology.
- Realism can be faked and we should not mistake it for authenticity.
Wednesday, 3 November 2010
indepence and relationships
Test the statement: We express independence but we value relationships.
Consider whether online relationships flourish and in what form, how online relationships compare to RL (real-life) ones, whether youtube and the internet is a ‘hotbed’ of cultism, whether ‘youchoose’ your friends on ‘youtube’ and how all of this affects how we interact. Are we closer or more distant?
Consider the emo kid phenomenon where an online, real-time romance began but was later discovered to be faked. However, Facebook may be a better example of this aspect of cultural inversion: http://www.jordoncooper.com/2008/09/08/the-social-impact-of-facebook-and-twitter/ 
& examine such articles as “I’m so totally, digitally close to you”: http://www.nytimes.com/2008/09/07/magazine/07awareness-t.html?ex=1378440000&en=b87f67f56fa2fbe2&ei=5124&partner=permalink&exprod=permalink & the social impact http://www.readwriteweb.com/archives/the_impact_of_facebooks_platform.php The social impact of facebook UK
idea that your condensing the most important information that's in your head at any time.
technical term is ambient awareness.
digital intimancy some people feel that they can only be intermite through the web with things like facebook but its all simulated. But there are varying degrees of intimacy for example you can get a more in depth view of someone the more you talk to them if they have videos bot just pictures, the more you learn about them and interact and become involved.
the fact that we have social media makes us feel that relationships are more important. but are these relationships real do people just care about ascetics and want people to see how many friends they have and how many people they know where as others want to have their voice heard or cultivate real relationships with others. In some ways it brings people together but in others drive that apart people feel like they are part of a community where as others feel as thought they loose individuality by subscribing for something that everyone else is on and people become ruled by this.
we express commercialization but we value authenticity:
You get all this amazing presentation and someone goes so what, they are still not impressed.
technical term is ambient awareness.
digital intimancy some people feel that they can only be intermite through the web with things like facebook but its all simulated. But there are varying degrees of intimacy for example you can get a more in depth view of someone the more you talk to them if they have videos bot just pictures, the more you learn about them and interact and become involved.
the fact that we have social media makes us feel that relationships are more important. but are these relationships real do people just care about ascetics and want people to see how many friends they have and how many people they know where as others want to have their voice heard or cultivate real relationships with others. In some ways it brings people together but in others drive that apart people feel like they are part of a community where as others feel as thought they loose individuality by subscribing for something that everyone else is on and people become ruled by this.
we express commercialization but we value authenticity:
You get all this amazing presentation and someone goes so what, they are still not impressed.
Wednesday, 20 October 2010
Testing cultural inversion
express:
value:
When someone says the word community to me the first thoughts that spring to mind are people that share something in common and due to that shared interest or value or location they come together. It can be a physical and mental bond.
community becomes more individual as it is something someone becomes a part of.
- individualism
- Independence
- commercialization
value:
- community
- relationships
- authenticity
When someone says the word community to me the first thoughts that spring to mind are people that share something in common and due to that shared interest or value or location they come together. It can be a physical and mental bond.
community becomes more individual as it is something someone becomes a part of.
- Name any ‘online communities’ that either you or another is a part of: facebook
- Try to find out the similarities and differences between the two and any other ideas about ‘individualism’ and‘community’.
- Consider the most subscribed channels on youtubeand the youtube celebrities you have researched. Do they do what they do because they want to express themselves (their individuality) and get involved in a community?
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